Hakkında
EDUCATION
2006 Ph.D., Marketing, Michigan State University, Eli Broad College of Business
2002 M.B.A., Bosphorus University, Faculty of Economics & Administrative Sciences
2000 BSc, Middle East Technical University, School of Architecture
ACADEMIC APPOINTMENTS
Associate Professor of Marketing
Koç University, College of Administrative Sciences & Economics, July 2017- present
Assistant Professor of Marketing
Koç University, College of Administrative Sciences & Economics, July 2008 - 2017
Bilkent University, Faculty of Business Administration, Sep 2007 - Aug 2008
Suffolk University, Sawyer School of Management, July 2006 - Aug 2007
Visiting Scholar
Macquarie University, Macquarie Business School, August 2019
Monash University, Monash Business School, Department of Marketing, Dec 2018
University of California Berkeley, Haas Business School, Aug 2014 - Feb 2015
University of Southern California, Marshall School of Management, Aug 2008 - Jan 2009
Graduate Research Assistant
Michigan State University, Eli Broad College of Business, Aug 2002 - Jun 2006
Bosphorus University, Management & Administrative Sciences Dept, Oct 2000 - Jun 2002
The Scientific & Technological Research Council of Turkey (TÜBITAK), Feb 1999- May 1999
HONORS & AWARDS
- Recipient, Koç University Outstanding Faculty Award, 2019-2020
- Winner, Young Scientist Award, Turkish Academy of Sciences, 2019
- Career Incentive Award, Scientific & Technological Research Council of Turkey, 2019
- Associate Professorship Title, National Inter-University Council, 2014
- Koc University President’s Recognition for Excellence in Teaching, Spr’2014, Fall’2017
- Academy of Marketing Science Jane Fenyo Best Student Research Award, 2006
- Best Student Paper Award at MBAA International US AIB Midwest Chapter, 2006
- Finalist for the:
2006 Academy of Marketing Science Mary Kay Dissertation Competition
2005 ISBM Doctoral Dissertation Award Competition
2005 AMA Technology and Innovation SIG Best Dissertation Award
- AMA-Sheth Doctoral Consortium Fellow, University of Connecticut, 2005
FELLOWSHIPS & GRANTS
- Marie Curie Program International Reintegration Grant (€100000), 2010-2014
- WINNER of PDMA Research Proposal Competition ($5000), 2007-08
- Bilkent University Award for Junior Faculty Scientific Achievement 2007-08 ($4345)
- International Commerce Institute - Unilever Research Grant (€ 6000)
- Institute for the Study of Business Markets (ISBM) Research Support ($3150)
- WINNER of PDMA Dissertation Proposal Competition ($2500), 2005
- Dissertation Fellowship ($2000): Michigan State University Graduate School, 2005
RESEARCH (h-Index: ISI 11; Google 15)
- The adverse and favorable effects of competition (knowledge spillovers and leakage),
- The duality of competition and collaboration,
- Innovation and entrepreneurship in emerging markets, and
- Financial outcomes of marketing and innovation-related decisions.
Published Research [690 ISI, 1919 Google Scholar citations]
- Harmancioglu, Nukhet, Stefan Wuyts and Peren Ozturan, “Governance Implications of Modularity in Sourcing Relationships” (Forthcoming at Journal of Academy of Marketing Science)
- Samiee, Saeed, Maria Sääksjärvi, Nukhet Harmancioglu and Erik Jan Hultink (2020), “Intentional Cannibalization, Radical Innovation, and Performance: A Comparison of Chinese and Western Enterprises in China”, Journal of International Marketing, 28 (2): 40-58 [1 ISI; 1 GS]
- Harmancioglu, Nukhet, Maria Sääksjärvi and Erik Jan Hultink (2020), “Cannibalize and Combine? The impact of ambidextrous innovation on organizational outcomes under market competition”, Industrial Marketing Management, 85 (1): 44-57 [1 ISI; 2 GS]
- Harmancioglu, Nukhet, David Griffith and Tuba Yilmaz (2019), “Short- And Long-Term Market Returns of International Codevelopment Alliances of New Products”, Journal of Academy of Marketing Science, 47 (5): 939–959.
- Harmancioglu, Nukhet and Gerard Tellis (2018), “Silicon Envy: How Global Innovation Clusters Hurt or Stimulate Each Other Across Developed and Emerging Markets”, Journal of International Business Studies, 49 (7): 902-918 [2 ISI; 5 GS]
- Baker, William, Amir Grinstein and Nukhet Harmancioglu (2016), “Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?”, Journal of Product Innovation Management, 33 (1): 104-120 [45 ISI; 52 GS]
- Stanko, Michael A., Francisco-Jose Molina-Castillo and Nukhet Harmancioglu (2015), “It Won’t Fit! For Innovative Products, Sometimes that’s for the Best”, Journal of Product Innovation Management, 32 (1): 122–137 [6 ISI; 11 GS]
- Blanchard, Simon, Wayne S. DeSarbo, Selin Atalay and Nukhet Harmancioglu (2012), “Identifying Consumer Heterogeneity in Unobserved Categories”, Marketing Letters, 23 (1): 177-194 [10 ISI; 11 GS]
- Calantone, Roger, Nukhet Harmancioglu and Cornelia Droge (2010), “Inconclusive Innovation ‘Returns’: A Meta-Analysis of Research on Innovation in New Product Development”, Journal of Product Innovation Management, 27 (7): 1065-1081 [97 ISI; 181 GS]
- Harmancioglu, Nukhet, Amir Grinstein, and Arieh Goldman (2010), “Innovation and Performance Outcomes of Market Information Collection Efforts: The Role of Top Management Team Involvement”, International Journal of Research in Marketing, 27 (1): 33-43 [41 ISI; 71 GS]
*Also published as “Should Top Management Get Involved in Market Information Collection Efforts?” GfK Marketing Intelligence Review, November issue [2 GS]
- Harmancioglu, Nukhet, Cornelia Droge, and Roger Calantone (2009), “Strategic Fit to Resources versus NPD Execution Proficiencies: What Are Their Roles in Determining Success?”, Journal of Academy of Marketing Science, 37 (3): 266-282 [45 ISI; 73 GS]
- Harmancioglu, Nukhet, R. Zachary Finney and Mathew Joseph (2009), “Impulse Buying of New Products: An Empirical Analysis”, Journal of Product and Brand Management, 18 (1): 27-37 [109 GS]
- Griffith, David. A, Nukhet Harmancioglu and Cornelia Droge (2009), “Governance Decisions for the Offshore Outsourcing of New Product Development in Technology Intensive Markets”, Journal of World Business, 44 (3): 217-224 [37 ISI; 77 GS]
- Harmancioglu, Nukhet (2009), “Portfolio of Controls in Outsourcing Relationships for Global New Product Development”, Industrial Marketing Management, 38 (4): 394–403 [23 ISI; 45 GS]
- McNally, Regina, Roger Calantone, Serdar Durmusoglu, and Nukhet Harmancioglu (2009), “Exploring New Product Portfolio Management Decisions: The Role of Managers' Dispositional Traits”, Industrial Marketing Management, 38 (1): 127-143 [37 ISI; 86 GS]
- Harmancioglu, Nukhet, Cornelia Droge, and Roger Calantone (2009), “Theoretical Lenses and Domain Definitions in Innovation Research”, European Journal of Marketing, 43 (1/2): 229-263 [30 ISI; 82 GS]
- Durmusoglu Serdar, Regina McNally, Roger Calantone and Nukhet Harmancioglu (2008), “How Elephants Learn the New Dance When Headquarters Changes The Music: Three Case Studies on Innovation Strategy Change”, Journal of Product Innovation Management, 25 (4): 386 – 403 [6 ISI; 18 GS]
- Hult, G. Tomas, David J. Ketchen, Jr., David A. Griffith, Carol A. Finnegan, Tracy Lee Gonzalez-Padron, Nukhet Harmancioglu, Ying Huang, M. Berk Talay, S. Tamer Cavusgil (2008), “Data Equivalence in Cross-Cultural International Business Research: Assessment and Guidelines”, Journal of International Business Studies, 39 (6): 1027 – 1044 [185 ISI; 255 GS]
- Droge, Cornelia, Roger Calantone and Nukhet Harmancioglu (2008), “New Product Success: Is It Really Controllable by Managers In High Turbulent Environments?”, Journal of Product Innovation Management, 25 (3): 272-286 [115 ISI; 240 GS]
- Harmancioglu, Nukhet, Regina McNally, Roger Calantone, and Serdar Durmusoglu (2007), “Your NPD Is Only as Good as Your Process: An Exploratory Analysis of NPD Process Design and Implementation”, R&D Management, 37 (5): 399-424 [40 ISI; 91 GS]
Research Under Review
- Erguncu, Selin and Nukhet Harmancioglu, “Competing in The Purchase Funnel: Impact On Sales Conversion and Responsiveness” (Received Marketing Science Institute Research Grant; Invited for Revision at International Journal of Research in Marketing)
- Harmancioglu, Nukhet and David Griffith, “Market Returns to Innovation Offshore Sourcing Decisions: Short- and Long-Term Implications” (Invited for Revision at Journal of Operations Management Special Issue on Innovation in Supply Networks)
Research in Progress
- Harmancioglu, Nukhet, David Griffith and Tuba Yilmaz, “Stock Market Return and Risk of International Competitor Alliances for New Product Development” (to be submitted to Journal of Marketing, final editing stage)
- Arslan, Birgul and Nukhet Harmancioglu, “Learning Asymmetry in International Codevelopment Alliances” (writing in progress)
- Erzurumlu, İsmail, Nukhet Harmancioglu and Sundar Bharadwaj, “Product Discontinuation and Firm Market Value” (to be submitted to Journal of Marketing, final editing stage)
- Jap, Sandy, Natalie Mizik and Nukhet Harmancioglu, “R&D Partnerships and Firm Survival against Recession” (data analysis in progress)
- Kuhnl, Christina, Gerard J. Tellis and Nukhet Harmancioglu, “Culture of Innovation in Global Clusters” (writing in progress)
- Sheika, Alia and Nukhet Harmancioglu, “The Impact of Envy and Regret on Managerial Decision-Making” (data collection in progress)
- Harmancioglu, Nukhet and Mehmet Ali Soytas, “Do Institutions Enhance or Constrain Entrepreneurship and Innovation during Crisis? An Emerging Economies Analysis” (to be submitted to Journal of International Business Studies, final editing stage)
- Harmancioglu, Nukhet, Fang Wu & Ismail Erzurumlu, “New Product Alliance Performance: The Curvilinear Effects of Embeddedness and Redundancy” (to be submitted to Journal of Product Innovation Management, final editing stage)
Conference Proceedings and Presentations
- Erzurumlu, Ismail and Nukhet Harmancioglu, “Innovation Recalls and Firm Value and Firm Stock Risk”, 2017 Informs Marketing Science Conference, Los Angeles.
- Harmancioglu, Nukhet and Gerard Tellis, “Silicon Envy: How Global innovation Clusters Hurt or Stimulate Each Other across Developed and Emerging Markets”, 2017 Informs Marketing Science Conference, Los Angeles.
- Erguncu, Selin, Nukhet Harmancioglu and Shuba Srinivasan, “Mind-Share vs. Heart-Share and Competing in the Purchasing Funnel”, 2016 Theory and Practice in Marketing, Houston & 2015 Informs Marketing Science Conference, Baltimore, 27.
- Harmancioglu, Nukhet, David Griffith and Tuba Yilmaz, “Stock Market Returns from Innovation Sourcing”, 2015 Theory and Practice in Marketing, Atlanta & 2015 Informs Marketing Science Conference, Baltimore, 72.
- Harmancioglu, Nukhet, Gerard Tellis, and Koen Pauwels, “Silicon Envy: How Global IT Clusters Compete with or Stimulate Each Other Across Developed and Emerging Markets”, 2013 Informs Marketing Science Conference, Istanbul.
- Harmancioglu, Nukhet and Gerard Tellis, “A Dynamic Analysis of Innovation Productivity of Global IT Clusters”, 2010 Informs Marketing Science Conference, Cologne, 72 & 2010 Marketing Dynamics Conference, Istanbul, 47.
- Harmancioglu, Nukhet, Maria Saaksjarvi and Erik Jan Hultink, “Cannibalize and Combine? Antecedents and Outcomes of Two Key Organizational Innovation Attitudes,” 2009 33rd Product Development Management Association Research Forum, Anaheim, 150
- Baker William, Amir Grinstein and Nukhet Harmancioglu, “External Social Capital: A Low Risk Alternative to High Risk Innovation Strategies”, 2009 38th EMAC Proceedings, Nantes.
- Harmancioglu, Nukhet, Roger Calantone and Cornelia Droge, “Fit Dimensions and Positional Advantages: Are These Relationships Direct or Mediated by NPD Proficiency?” 31st PDMA 2007 Research Forum, Orlando, 309.
- Grinstein, Amir and Nukhet Harmancioglu, “The Impact of Strategic and Tactical Market Information”, 2007 AMA Summer Educators’ Conference, Washington, DC, Eds. Jakki Mohr & Robert Fisher, 18, 250-252.
- McNally, Regina, Serdar S. Durmusoglu, Roger Calantone and Nukhet Harmancioglu, “Exploring the Role of Managers' Dispositions in New Product Portfolio Management”, 2007 AMA Winter Educators’ Conference, San Diego, Eds. Andrea L. Dixon and Karen A Machleit, 18, 387-388.
- Harmancioglu, Nukhet, “Portfolio of Controls in Global Outsourcing Relationships”, 2006 Midwest AIB Conference Proceedings (Best Student Paper Award), Chicago, 218-230.
- Harmancioglu, Nukhet, Roger Calantone, and Cornelia Droge, “Product Innovation in New Product Alliances: When is the Impact of Alliance Composition Higher?” 2005 Informs Marketing Science Conference, Atlanta.
- Harmancioglu, Nukhet, “The Impact of Degree of Similarity in Organizational Culture on Product Innovativeness in New Product Alliances”, 2004 46th AIB Conference Proceedings, Stockholm, Sweden, Eds. Nakiye Boyacigiller and Tunga Kiyak, 163.
Invited Colloquia
-
- Macquaire University, Australia (August 2019)
- Monash University, Australia (February 2017)
- Suffolk University, USA (October 2016)
- University of Melbourne, Australia (November 2015)
- TU Eindhoven, the Netherlands (March 2015)
- San Francisco State University, CA (February 2015)
- Santa Clara University, CA (November 2014)
- Vrije University, Amsterdam, the Netherlands (May 2013)
- Aston Business School, UK (June 2009)
- Delft University, the Netherlands (May 2008)
- Northeastern University, USA (December 2006)
- Bilkent University, Turkey (December 2005)
- University of Cincinnati, USA (October, 2005)
- Lehigh University, USA (October, 2005)
- McMaster University, Canada (September 2005)
- Koc University, Turkey (August 2005 & April 2008)
- Sabanci University, Turkey (August 2005 & December 2018)
TEACHING
PhD Student Supervision
-
- Peren Ozturan (first job: an Assistant Professor at VU Amsterdam), Thesis Committee Member
- Selin Erguncu (first job: post-doc Researcher at the University of Southern California sponsored by Professor Gerard Tellis), Thesis Committee Member
- Tuba Yilmaz (first job: Assistant Professor at BI Norwegian Business School), Thesis Committee Member
- Ismail Erzurumlu (first job: an Assistant Professor at NEOMA Business School), PhD Supervisor and Thesis Chair
- Alia Sheika (currently 4th Year PhD Student), PhD Supervisor and Thesis Chair
Teaching Experience
Koç University, College of Administrative Sciences and Economics
[Student Evaluation Scale: -3.00=very poor, 0.00=average, 3.00= excellent]
- MKTG201 Marketing Management
Evaluations: 2.13; 2.14 (Spr’09), 2.53 (Spr’13), 2.18 (Spr’14)
- MKTG402 Marketing Strategy
Evaluations: 1.97 (Spr’10), 2.30 (Fall’10), 1.44 (Spr’13), 2.94 (Spr’14), 2.14, 2.42, 2.37 (Spr’15), 2.55, 2.76 (Spr’16), 2.19, 3.00 (Fall’17), 2.78, 2.40 (Spr’19), 1.88, 2.25 (Spr’20)
- MKTG523 Strategic Marketing (MBA-level)
Evaluations: 2.09 (Spr’10), 2.71 (Spr’11), 2.29 (Spr’12)
- MKTG901/902 Marketing Management I/II (Executive MBA level)
Evaluations: 2.75 (Spr’10), 2.06 (Spr’11), 0.66 (Spr’12), 1.22 (Spr’13), 0.67 (Spr’16), 1.06 (Spr’17), 1.59 (Sum’18), 1.00 (Sum’19), 1.08 (Fall’19)
Bilkent University, Faculty of Business Administration
[Student Evaluation Scale: 1.00=very poor, 3.00=average, 5.00= excellent]
- MAN336 Marketing Management (Fall’07; Spr’08)
Evaluations: 4.63, 4.69, 4.5, 4.25, 4.81, 5, 5, 4.56
Suffolk University, Sawyer School of Management
[Student Evaluation Scale: 1.00=very poor, 3.00=average, 5.00= excellent]
- MSC319 Marketing Research (Fall’2006; Spr’07)
Evaluations: 4.62, 4.00, 4.15, 4.08, 4.15, 4.62, 4.85, 4.62
- MSC550 Marketing Tools and Analytics (Fall’2006; Spr’07)
Evaluations: 4.18, 3.73, 3.81, 3.95, 3.64, 4.55, 4.59, 4.10
Michigan State University, Eli Broad College of Business
[Student Evaluation Scale: 1.00=far above average, 3.00=average, 5.00= far below average]
- MSC317 Quantitative Business Research Methods (Fall’02, Summer’04)
Evaluations: 1.72, 1.75, 1.48
- MSC302 Consumer and Organizational Buying Behavior (Summer’03, ’04 & ’05)
Evaluations: 1.90, 1.19
Executive Education & Training
- Yapı Kredi Bank Marketing Department; and Branch Managers, 2014
- Henkel Marketing and Sales Departments, 2013
- Executive MBA Teaching Marketing Strategy & Analytics, 2010-present
SERVICE ACTIVITIES
University Committees & Appointments
- Member, CASE ASSCB Accreditation Committee, 2018-present
- Member, CASE Faculty Strategy Committee, 2018-present
- Director, Marketing PhD Program, 2018-present
- Academic Council Member at Koç University, 2016-2018
- Koç University Media and Visual Arts Recruitment Committee, 2016-2019
- Koç University Press Council Member, 2018- 2019
- Academic Organizer, Marketing Department Seminar Series & Campus Visits, 2013-2016
- Academic Advisor, Marketing Club, 2013-2018
Conference & Workshop Organization
- Academic Organizer and Presenter, the Koc-Sabanci-Ozyegin Marketing Camp (Fall 2012): “Silicon Envy: A Dynamic Analysis of Global IT Clusters”
- Academic Organizer, Kyoto University-Koc University International Symposium on “Innovative and Sustainable Development” (Fall 2011)
- Co-Chair, 2009 Product Development and Management Association International Conference Academic Research Forum, Anaheim, CA
- Co-chair, 2009, Interorganizational Marketing Research Camp, Istanbul
- Discussant, American Marketing Association 2007 Summer Educators Conference
Reviewing
Ad hoc reviewer for:
- Journal of Marketing,
- Journal of Marketing Research,
- Marketing Science,
- Journal of International Business Studies,
- Journal of Product Innovation Management,
- Journal of International Marketing,
- European Journal of Marketing,
- Journal of Management Studies
Conference Reviewer for:
- American Marketing Association 2006 and 2007 Summer, and 2010 Winter Educators' Conference,
- International Marketing Review Special Issue: “Conceptualizing Culture: Implications for International Marketing”,
- 2007 Conference on Historical Analysis and Research in Marketing (CHARM),
- Consortium for International Marketing Research 2006 Annual Meeting